Differentiation to Win Customers




How to Join Your Readers While Keeping Your Authority

Cialdini’s final influence principle – Unity – can contradict the Authority principle… if you do it wrong. Get it right and it’s the key to amazing client relationships.

Don’t Settle for Embracing Consensus

Cialdini’s influence principle of Consensus works. If a prospect knows other people think you’re amazing, they’re practically a client. But you can do so much more with it.

It’s Like, You Know, Such a Client Magnet, or Whatever

The key to using Liking – one of Cialdini’s influence principles – is to stand out with your content marketing. Here’s how to turn away haters and attract good clients.

Your Consistency Inspires Their Consistency

Cialdini teaches us Consistency is a key influence principle. By being consistent in your content marketing, you invite them to be consistent towards you.

Why True Leaders (and Marketers) “Overcommunicate”

The Cialdini influence principle of Authority requires you to become a leader. Let me show you how overcommunicating makes you someone clients trust.

How a Flood of Content Creates a Sense of Scarcity

Cialdini talks about how we want things that are rare – the Scarcity principle. You can not only make services scarce but, if you do it right, your marketing, too.

If You Want Something for Your Clients, Give Them Something

One of Cialdini’s influence principles is Reciprocity. If you want clients to help you, then offer tremendous value… by selling to them.

Content Marketing Secrets of Ancient Rome

The Romans built one of history’s greatest empires. What others aspired to, they created. There has to be a few marketing lessons in there, don’t you think?

The Hottest Marketing Trend Is Incredibly Old

There’s nothing more powerful than an idea whose time has come. If you want to attract clients, build authority and be free from tech giants, this is how.

Effective Lead Generation Through Digital Marketing

Lead generation is a critical component of many different businesses. Take an insurance agency for example, whether you’re providing car, life, home, life, health or business insurance, you need to understand how to consistently get more customers and utilize your sales funnel.

Marketing for Interior Designers: Building Brand Exposure

It can be a challenge for people working in interior design to gain recognition with customers seeking their specific services. Why? Traditional marketing methods such as radio or print ads aren’t usually as effective as they are for people offering more widely-needed services or homogenous goods. And, while word of mouth is a great way to build business, it’s not likely going to be enough to make your design business profitable. If you want to boost your brand awareness and exposure, you first need to define and market your brand the right way.

Mindset For Entrepreneurship

Mindset is one of the most important things to work on when doing Internet marketing. Often, it’s the mindset that affects us the most negatively.

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